In food packaging red has always been universally accepted.
Green colour food packaging.
Green is used for healthy and natural foods whereas yellow is used for high energy serotonin inducing products.
It also means choosing very toned delicate colors and small typography.
That is until the day that sustainability initiatives eco friendly products and organic kale eclipsed suburbs everywhere with near divine status granted to the green juice.
Green is commonly used in food because it is.
Or a white cardboard with the same imprint.
Until recently green was not a popular color for food labels perhaps as a result of green being found in nature as grass or leaves rather than prepared food.
Green is the main color associated with being fresh healthy natural organic or vegetarian and is now a symbol of health and well being.
In relation to food.
Red wants to us to become hungry or thirsty.
It s the colour of nature so there s no real surprise that it is linked to environmentally friendly products.
Packaging color can also be influenced by trends.
When it comes to using the colour in food packaging it s typically associated with hearty and satisfying foods which you know you ll enjoy.
It also signalizes that the product is healthier has less fat and maybe fewer calories.
Here are some insights.
Evidently there is more to food packaging design than that.
For food packaging however the color brown often takes the place of black as a more appetizing color which can still be portrayed with the same descriptors as black.
The color is also the symbol of well being and health.
Minimalism in packaging design means the brown kraft carton matched with black imprint.
The color is a choice of many organic and herbal products.
Red on the other hand is an aggressive color that is often used for packaging food.
Green has been used to portray wealth relaxation balance harmony nature environment and creativity.
It may appear that designing effective food packaging is merely a matter of selecting the right color preferably red to create the corresponding effect with your customers.
Buyers are likely to take food and pharmaceutical packaging colour more seriously than fmcg product packaging.
It is mainly associated with healthy natural organic vegetarian and fresh.
What attracts attention are the details smart catchy phrase or a beautiful artsy pattern printed.
Green is also a popular packaging color.
White stands for purity and simplicity.
Green for example tries to show the quality of a product how good it is for us or for our environment.
In food marketing green is the perfect choice if you want to emphasize or make a claim about natural ingredients or the health benefits associated.